Creative Director / Film Director

Play Loud

A new POV for the Puma Football brand, Play Loud was launched during the 2016 Euro Cup and continues with strong initiatives across digital, TV and print. I built the Play Loud springboard to embrace the double entendre of PLAY in order to highlight PUMA'S joyful spirit and performance prowess. I wrote the manifesto and TV launch to build momentum for the creative activations and grassroots programs that have turned Play Loud into more than a call to action. 

Role: Creative Director / Strategist    

Zachary Davis